Director of Marketing

Washington, DC
Full Time
Experienced
Position Summary
Reporting to the Vice President of Communications, the Director of Marketing is responsible for the day-to-day development of NFHA’s marketing initiatives, including implementation of its national public service advertising campaigns and ensuring the dissemination of fair housing messaging on multiple digital and print platforms to reach consumers throughout the nation.  This position will work in concert with other communications team members and cross-functionally across the organization and use their knowledge in marketing and digital communications to help shape a distinctive strengthened brand position. This position is classified as “hybrid,” meaning the successful candidate should reside in the greater Washington, DC, area and work in the office at least two days each week.

Essential Job Functions
National Media Campaign
  • Serve as liaison and project manager for NFHA’s National Media Campaign, a yearly multi-platform initiative to raise awareness of fair housing and fair lending issues. Specifically, duties include:
  • Coordinate activities with the campaign subcontractor advertising firm.
  • Participate in creative development of campaign materials, such as print ads, television and radio PSAs, pre-roll videos, podcasts, and more.
  • Identify novel ways to expand the campaign’s reach.
  • Facilitate input of subject matter experts.
  • Attend focus groups.
  • Distribute campaign materials to a broad audience.
  • Draft Requests for Proposals and review bid submissions to select subcontractors.
  • Monitor campaign expenditures.
  • Draft programmatic reports to the funder.
  • Maintain a meaningful and vigorous partnership as well as effective communications with staff and representatives of the funder.
  • Work closely with the Resource and Development team to garner donated ad space from companies such as Google, Zillow, Realtor.com, Facebook/Meta, Redfin, etc., including providing Development with any relevant content for funding/sponsorship proposals.
  • Ensure completion of other requirements necessary to ensure successful completion of the campaign.

Digital Communications
  • Work closely with other communications team members to ensure a regular cadence of National Media Campaign materials, including print and video public service announcements as well as other educational and outreach materials that inform the public about their right to fair and equitable housing are included in NFHA’s content calendars. 
  • Develop new and innovative ways to drive brand awareness through dynamic and engaging campaigns.
  • Monitor and analyze key performance metrics to evaluate the success of digital initiatives aimed at educating consumers and make data-driven decisions to improve the strategy.
  • Stay updated on emerging technologies, platforms and industry best practices to enhance NFHA’s digital presence.

Events
  • Provide communications planning, implementation, and execution for NFHA events, conferences, forums, training, programs, etc.
  • Help draft Requests for Proposals and review bid submissions to select venues and contractors.
  • Manage various communications functions during NFHA events.

Miscellaneous
  • Support the Vice President, Communications as needed on various marketing and communications developments, including the inclusion of marketing components within a larger comprehensive communications and marketing strategy.
  • Serve as the liaison between communications and marketing and NFHA’s Housing and Community Development and Education and Outreach teams, meeting regularly to ensure the broader communications team is aware of planned deliverables.
  • Participate in professional development training.
  • Be willing to travel on occasional overnight trips to NFHA and other events.
  • Effectively lead multiple projects concurrently, delivering results on time and maintaining a high standard for presentation, quality, and attention to detail.
  • Other tasks as assigned.

Qualifications
  • Bachelor’s degree in a related field, such as marketing or communications, or professional equivalent.
  • A minimum of 6+ years of relevant professional experience.
  • Demonstrated record of creating and executing innovative marketing content and materials that resonate with audiences while advancing organizational goals.
  • Knowledge of comprehensive content development across platforms, as well as experience leveraging various digital platforms to advance organizational priorities.
  • Demonstrated experience in utilizing market research and identifying new trends and opportunities.
  • Working knowledge of Microsoft Office Suite, Google Analytics, Facebook Ad Manager, X (Twitter) ads, LinkedIn Ad manager and platforms for analyzing progress. Experience using Salesforce a plus.
  • Basic understanding of Search Engine Optimization a plus.
  • Exceptional written and verbal communication skills.
  • Excellent interpersonal skills to interact effectively with key internal and external stakeholders.
  • Successful track record in measuring Key Performance Indicators (KPIs) and utilizing analytics technologies to track impact.
  • Demonstrated capacity for successfully planning, managing, and executing simultaneous projects.
  • Ability to represent NFHA professionally and authentically. 
  • High energy and passion for NFHA’s mission are essential.
  • Ability to work independently.
  • Ability to travel up to 20% of the time annually. 

Application Process
The salary range for this role is between $90,000 - $100,000 annually.  Salary is commensurate with experience. NFHA offers:
  • 100% paid health, vision, and dental coverage for employees and family
  • 100% paid life, long-term disability, and long-term care insurance
  • Generous employer contribution to 403(b) retirement benefit plan
  • Comprehensive paid time off benefits, including holidays, vacation and sick leave
Interested applicants should submit a resume and cover letter.  Incomplete applications will not be considered. No telephone calls, please.

Applications are due by September 17, 2024 and the position will remain open until filled.

Affirmative Action/Equal Opportunity Statement
NFHA supports affirmative action and is dedicated to promoting equal employment opportunities.  NFHA is an Equal Opportunity Employer and does not discriminate based on race, color, religion, national origin, ancestry, citizenship, sex, age, marital status, personal appearance, sexual orientation, gender identify, family responsibilities, disability, matriculation, political affiliation, or any other category or characteristic protected by the laws of the United States or the District of Columbia.
 
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